Whether you are an acupuncturist, a massage therapist, a naturopath, a functional medicine doctor, or another health and wellness specialist you need a stellar online reputation. Online reputation is improved through the power of social proof. Social proof is the psychology that says if somebody else is using a product or service and getting results […]
You have unique and specialized ways to bring true health and wellness to those in your care. And getting results is key. Why would your marketing be any different? Knowing the answers to the top health and wellness marketing questions will help you get the most out of your marketing efforts. Here are some answers […]
Table of Contents Health and Wellness Practice Marketing PlanInternal MarketingCreating a Quarterly ContestPrizesGiveawaysRaffle and RewardsWays to Promote InternallyWays to Promote ExternallyWays to Promote DigitallyThemeWho Is Responsible for WhatExternal Marketing OutreachLadies Night of IndulgenceProfessional Referrals Health and Wellness Practice Marketing Plan If you are a health and wellness practice such as a naturopath, acupuncturist, massage therapist, […]
There's nothing worse than feeling like your spinning your wheels to get new patients to come through your doors. You're not alone. The #1 need of health and wellness practices is attracting qualified new patients. Don't quit on your marketing...there are LOTS of people who still need your help; they just don't know you exist! […]
Finding new patients remains the #1 need for health and wellness practitioners. Equally important is getting more of the RIGHT people to come and see you. These are typically people with chronic conditions who value your unique care and are motivated. So, it is very important that you use marketing that works well to achieve […]
We live in an ever-growing digital age. More and more people are utilizing the internet as a resource to find businesses, do research, connect and even find community. The need for a professional and dynamic website that conveys your message of hope and healing has never been greater. Your health and wellness website is your […]
Table of Contents Marketing BudgetMarketing PlanSpecificMeasurableAttainableResults FocusedTime-DependentMarketing Budget Percentage of SalesMarketing Budget Example Marketing Budget Frequently, when I talk to health and wellness practices, they do not have a marketing budget or marketing plan in place. We frequently hear things like this: “I really don’t have a specific marketing budget.” “I don’t actually have a […]
