Your chiropractic logo design can leave a lasting impression on your business, even with just a single glance. Learn more about the critical design elements you need to consider when designing your impressive logo this 2021.
Launching and maintaining a solid online presence is necessary for your practice to succeed. More than that, it is crucial to allow you to continue to connect with people who need your chiropractic care. The list of things you need to accomplish can seem daunting.
Our team at Hope and Healing Solutions has created a simple guide for you when designing your logo to help you with the process. If you have been playing around with an image for some time now, or if you just realized you don’t have one yet, then we hope this guide will steer you in the right direction.
Your logo represents your practice brand. It is stamped on everything - from your chiropractic website to your office door. It is an essential part of your branding and marketing.
Don’t feel guilty if you have considered merely paying someone a few dollars for a random chiropractic logo design. A lot of chiropractors have done that as well. We suggest that you don’t.
The thing is, your logo conveys a vital message. It informs people who you are and what your practices about. Have you considered that your logo is an extension of yourself? So, take the time and work with your design team in developing the right concept. Like any essential process, give it time to develop. As they say, you can't rush perfection. But you can certainly use the factors we will discuss as your guiding principles.
It is a must to understand what your brand is.
Here are some questions to consider:
Your logo should tell your patients in prospective patients who you are and what your practice is all about.
Do not fret if you do not have an artistic bone in your body. If you understand why a logo is important and what your brand really is, you can work with a graphic artist to create a great logo.
Seek inspiration from your patients and team. Everything is possible at this point. Come up with an idea board, a visual representation of what you have gathered.
Still drawing blanks? Then check out the logos of other chiropractors within your niche. Would you want to be like them, or do you want to stand out? You do not need to come up with something different from theirs. However, knowing what is already out there and assessing if it works or not will help make things a piece of cake and speed up the process. You can add your observations to your inspiration board. This collage makes it easy to determine what works for you and what does not as you come up with your chiropractic logo design.
Now that you know your brand a little better, it is time to choose your look.
Would you want to choose between words or images, or both? There are three types of logos to choose from:
You will have a text-based logo when you choose this option. Famous examples include Coca-Cola, Visa, and FedEx.
Think of Apple, Nike, and Starbucks. Only an image or a symbol is used. Do remember to steer clear of ordinary artwork that is associated with existing companies.
This combines the first two options, which allows you to use both your unique image and a stylized wordmark. New companies can choose combination marks to display both the brand image and business name. Amazon, Burger King, and Doritos are prime examples.
Colors can invoke emotions, so make sure to approach this with care. Decide whether you prefer monochrome or a combination of colors for your chiropractic logo design. Keep in mind these reminders:
Go ahead and review the font choices presented to you. A few will stand out as traditional, modern, classic, sporty, or quirky. Pick out the font that matches your practice and design styles.
Now that you have all the essential elements, you can now start working on your chiropractic logo design. There are numerous tools available if you would like to do-it-yourself. Do consider your know-how, comfort level, and timeframe.
You can also work with our team here at Hope and Healing Solutions. We know this is important to you since your brand and logo convey many messages to your existing and potential patients. Get in touch with us right away so that we can talk about your idea and how our team at Hope and Healing Solutions can make it a reality.
Want to spread your message of hope to more patients? Learn the top chiropractor SEO techniques that can help you improve your organic rankings on Google search.
Building your online presence doesn’t end after you launch your website. In fact, that’s just the tip of the iceberg.
If you want more patients to find you when they’re Googling for relief from their symptoms, you must ensure that you have search optimized web pages. Otherwise, your key pages would end up at the bottom of the search page results, and your patients would be oblivious to your existence.
If you’re not sure how you can make that happen, you’ve come to the right place. In this blog post, we’ll be looking into the top chiropractor SEO tips and tricks.
Whether you’re new to SEO or have a brief background on the key tactics used, you’ll find plenty of useful insights that can bump up your rankings, especially on Google.
First things first, let’s define what SEO is and why it matters for your chiropractic website.
To put it simply, SEO is a set of tactics that can help you get to the first page of a search results page. When implemented correctly, these tactics allow you to spread your message of hope to more ailing patients and their families.
Essentially, chiropractor SEO tactics include the following:
These might all sound overwhelming and highly technical. To help you understand how these tactics apply to your website and how you can benefit from them, we’ll tackle them separately in the next sections.
A huge part of creating an SEO plan is knowing what keywords you should target for your web pages and blog posts. Ideally, you should pick keywords that are relevant to your:
The best way to understand keyword research is by seeing search phrases as a web user’s intent. In your patients' case, the keywords they type in the search bar relate to the queries they have in mind.
For example, if they key in “chiropractor + city”, they may be specifically looking for a clinic to go to for their problem.
Some patients, on one hand, don’t directly look for a chiropractic doctor. Instead, they focus on finding natural ways to relieve their symptoms. Others want to research how a chiropractor can help them with their health condition.
By understanding these web user behaviors, you can identify which keywords you should use in your most important pages. Combine that insight with web analytics, and you can pick the best key phrases to include in your content marketing plan. Some examples of keyword research tools you can use include Ahrefs, Moz, SEMrush and Majestic.
On-page search optimization focuses on doing optimizations within your chiropractor website. This is where you get to integrate your output from the keyword researching stage.
According to Backlinko, here are the most critical on-page SEO factors you need to work on to boost page visibility:
As much as possible, you need to include your target keywords in the on-page SEO factors listed above. This would allow you to tell search engine algorithms what your pages contain and how they relate to possible search queries such as “what is chiropractic care?” or “how to find relief with the help of a chiropractic doctor?”
If you want to check out an excellent example of good on-page optimization, you can check out our website.
As the term suggests, off-page SEO refers to the tactics you apply outside of your website to improve your likelihood of ranking on search. These measures are vital because they can help you prove your site’s credibility, relevance, and authority. Think of these tactics as your way of earning your patients’ and the search engine’s confidence and trust.
Some of the essential off-page SEO tasks you need to work on include:
Statistics reveal that roughly 46 percent of the total searches done on Google are local. This means that if you want to attract nearby patients, you need to ensure that you have a strong local SEO presence. If they found you online while they’re looking for a nearby chiropractic doctor, they will most likely pay a visit or get in touch with you to book a consultation.
Here’s how you can improve your local chiropractor SEO:
Besides making sure that your web pages contain relevant keywords and have good off-page SEO, you also need to work on a few technical factors. By doing so, you can prevent web page problems such as 404s or page redirects that could harm your site’s ranking capability.
A lot of patients already feel frustrated and discouraged because of their symptoms. Imagine what they’d think if they see website problems when they click through your page.
Below are some of the most vital technical SEO tasks you should include in your to-do list:
Unlike most of the SEO techniques listed above, conducting a competitor analysis won’t provide you with a direct impact on your site. Instead, it allows you to gauge how much work you need to do so you can boost your website’s edge.
It can also help you spot opportunities to improve your SEO plan by finding better keywords to target and creating better content that patients would find more helpful for them.
When doing a competitor analysis, take note to do the following things:
When helping patients fix their spinal alignment, you need to run diagnostic tests to evaluate a new patients’ posture and nerve function. This allows you to design a custom care plan to ensure your patients get fast relief, maximum recovery, and long-lasting results.
The same principle can be applied when executing an SEO campaign. After creating and implementing the plans, you’ll need to determine if you’ve met your key performance indicators or KPIs. Much of this can be evaluated utilizing a Google analytics report.
Key metrics include:
Are they good enough? Did your campaign help you increase visibility? What more can you do to improve your rankings? What keywords help your patients find your website?
By knowing the answers to these questions, you can continuously work on your web pages to maintain or further improve your rankings.
Search engine optimization is a long-term online marketing strategy. It requires experience and technical knowledge to get the best possible results. While it’s definitely possible to learn the fundamentals of chiropractor SEO, to apply these techniques takes significant time. It is unlikely that you will have enough time to do professional search engine optimization for your website while at the same time taking care of your patients and your clinic.
With that in mind, we offer a comprehensive Chiropractor SEO Package that covers everything we discussed above and more. Here at Hope and Healing Solutions, we are on the mission to help chiropractors like you reach more sick and suffering people with hope and healing messages.
We aim to help you give hope to patients and their loved ones bent on finding long-lasting relief from conditions like migraines, vertigo, sciatica, fibromyalgia, pinched nerves, and more. With our team’s help, you can dominate your local search results for condition-specific keywords and more.
Learn more about our chiropractor SEO services, or contact our team today to start optimizing your web pages for search. Start serving more people in your community today!
Having a good website can help you change more lives. Find out what you need to work on to have a successful chiropractic website in 2021.
Today, establishing one’s online presence is critical to getting found by patients in need your help. With more and more people turning to chiropractic websites for information about their health woes, such as neck pain, back pain, sciatica, fibromyalgia, migraines and vertigo, having a website for your chiropractic clinic can go a long way.
You need a website built to succeed – one that’s functional, responsive, user-friendly, and search optimized. It also needs to be purposeful so that it connects you to patients within your area, and in return, you provide them with helpful insights.
To help you jumpstart your website building or revamping plans this 2021, we’ve created a detailed checklist for a successful chiropractic website. Learn more about the things you need to work on below.
Website design tops our checklist for chiropractic websites, and for good reasons!
Firstly, it could affect your patient’s first impression of your practice. According to a study, web visitors need less than a second to make up their mind about a website. They could base their opinion on the logo, layout, color, navigation, and the central image on the page.
Secondly, most people prefer browsing through a beautifully designed website. It gives them a sense of assurance that they’re looking at a credible source of information. It also helps you establish trust and start building meaningful connections with future patients.
Lastly, it provides your website visitors with ease of access to the details they need, such as:
Simply put, your website's design and functionality can potentially make-or-break your online presence. Hence, it’s a must to keep them both in check. Below are the fundamental design and functionalities that make the best chiropractic websites successful:
This could include your logo, favicon, branding colors, style, and the images you want to associate with your practice.
Longer page loading time could affect your webpage’s performance. Follow SEO best practices to boost loading speed.
Patients should be able to access the pages they need with great ease. You should have clear page categories and navigation links.
Mobile website traffic contributes 52.6 percent of the total world search traffic. Which means it’s highly likely that your patients make use of mobile search to look for chiropractors.
Make sure each page layout allows your readers to scan through your content with great ease.
Important pages such as your homepage should have Call-to-Action buttons. Place these in the most strategic points of your webpages.
Besides your website’s design and functionalities, it’s equally important to pay attention to your content. Good quality content will help you set yourself apart from other chiropractic websites in your local area. Producing valuable content also enables you to drive organic traffic to your website and boost your search engine optimization efforts.
Today, it’s essential to work on your content marketing tactics to ensure that your website gets the traction it deserves from your potential patients. Here are some of the top content marketing strategies that your website needs to utilize:
Focus on creating content that addresses your patient's worries and struggles. Help them understand how you can help. It would also help to include photos of your team to help you establish connections with patients. You should also add important details that customers may need when reaching out to you.
Besides your homepage, you also need to add quality content to your main pages, such as the Contact Us, About Us, and Services pages.
Besides providing patients with ample information about how they can seek care, you should also publish blog posts regularly. You can cover topics such as:
By having an active blog, you can provide value to your readers, extend help to patients, and improve your site’s chances of ranking on search.
Would it be reasonable to marry someone after one date? No of course not. In the same way most people who first visit your website are not ready to become new patients. Instead they need to be educated and nurtured.
Helpful resources such as e-books, checklists, video series and other useful content is beneficial to have linked to your blogs and pages. An opt in form is a way to gather names and emails of prospective new patients in your area while at the same time providing them with beneficial resources.
Use this growing email list to keep leads up to date when you publish new blog posts. You can also invite your email list to events that you are having either inside or outside of your office and of course invite them in for a complimentary consultation.
Social proof can come in many forms, including video testimonials, patient feedback, success stories, third-party site reviews, and social media mentions. Adding them as content to your website can come in handy in increasing your patient visits. You can create a dedicated page for your case studies or add a small section on the homepage for patient feedback.
Many patients, especially those who are just beginning to seek care, have questions about chiropractic, so it may help set up an FAQs page. List all the possible things that patients may ask about chiropractic care, such as:
The last two major factors you need to work on your website are your SEO efforts and the digital marketing tactics you use. Combining these two with your website design and content can help your website stand out from other chiropractic websites. They can also help you reach more patients who are in dire need of your help.
Check out the key factors that can determine the SEO and digital marketing success of chiropractic websites below.
Aside from satisfying the needs of your readers, you also need to help major search engines like Google and Bing understand what your website is about. Hence, you need to include meta-information on your website. These details include:
Make it easier for your readers to share a blog post they loved or found helpful by adding social media sharing buttons. These could help you expand your market reach and help you reach even more patients near you. You can easily add social media sharing functionality to your content using website widgets.
Knowing your website’s overall performance each month will help you spot areas for improvement. It also allows you to find opportunities to explore, such as keywords you can use to write blog posts or topics you should include in your content marketing calendar.
To track your site’s performance, you need to set it up with your Google Analytics and Google Search Console accounts.
Having a fully functional chiropractic website is a huge part of building a robust online presence. It can serve as a virtual extension of your practice and your 24/7 customer support and marketing platform. Ensuring that it does the job can make a lot of difference to your business as well as your patients.
So, how many of the items in the checklist did you tick? Does your current website meet the essential criteria that leading chiropractic websites meet? If not, then we’re here to help. Let’s get your website spruced up and fully optimized for search so you can help more new patients in your local area.
Build a new website or improve an old one with our team's help here at Hope and Healing Solutions. Contact us today for more information. You can also check out our case studies.
[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" type="legacy"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text]The world has been thrust into a very difficult place. Now more than ever, so many people are in need of hope and healing. These people are sick and suffering with conditions like vertigo, migraines, hormonal issues and more. And they have no idea that you exist...or that you can help! Helping sick and suffering people find hope and healing is what we do all day. every day and we've learned the most effective ways. So, here are the BEST ways to reach the right people who need you:
You can have the most wonderful website and online content, but if no one sees these things, they're useless. You're a health and wellness expert who positively changes lives, but do the people who need you even know you exist? Search Engine Optimization helps your website and your info get seen by the people searching for specific help. First, it's important to identify the most impactful keywords that will help you get on the map (literally).
The next step is to work on your on-site and off-site SEO so your site is seen by search engines as having authority in these areas. This way, there is a "bridge" that connects people who are sick and suffering to you and your practice. The end result is more traffic to your website and more new patients coming into your office.
Most of the time, people will check your online reputation before they even set foot in your office. They're looking for social proof: "Can I trust them? Are people like me getting the help they need?" When they get a resounding answer of "YES" to these questions, they are far more likely to take action and make an appointment. Conversely, if you have weak or poor reviews, this can actually push potential patients away.
By the way, your online reputation isn't just impacting your organic reach, but also your referral conversion too! It very well could be that you don't have MORE referrals because your social proof is a disconnect for the potential patient when they look you up online. Online reputation has been consistently one of the best ways to reach the right people who need you.
Another way to capture and provide social proof to prospective patients is through video testimonials. I know, it can be a pain to get patients to commit to recording one and take the time to set up and record. However, there is great power in the story of a changed life! Think about it...let's say there's someone struggling with hormone imbalance or migraines and you see a video of someone explaining how your expert service helped. This will resonate 5 times better than you merely explaining your process or technique.
Also, video testimonials can be shared to your social media platforms or inserted into email campaigns. Quite the useful tool. Even if you could record 1-2 video testimonials a month, within just a few months you'll have a video library of changed lives!
When it comes to the best ways to reach the right people who need you, your website is basically the hub for everything online. A custom health and wellness website that clearly shows who you are, what you do, and how to get help is a major step to convert website traffic into new patients. You have the freedom to pick and choose the message and content so people that find you online can connect with your message and take action.
The last thing you want is for a cheap looking or unsecured website turn potential patients away. Trust me, it happens all the time. People don't like feeling confused or feeling like your services are cheap because of how your website is (or isn't) set up.
Facebook ads continue to be one of the best ways to reach the right people who need you. With Facebook ads, you're able to get your content to be in front of your target market with a call-to-action that leads them to connect with you and your office. A good Facebook strategy with produce dozens of leads a month, giving you a system that produces consistent new patients and clients. Powerful. Another related point is that with your ads you can start capturing names and emails so you can follow up with the leads with email campaigns and direct contact.
There are people in your area who need your help, but have no idea that you exist. You have the solutions to their problems but they don't know you can help! Building bridges that connect these people to you is crucial when you truly want to reach your community with the life-changing services you offer. If you'd like help in doing this, find out how. Give us a call or click here to book a time to chat.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
Currently, there are approximately 103,000 chiropractors worldwide. The majority of all chiropractic practices are located in English speaking countries including:
Of these practices only approximately 5% have become a million dollar chiropractic practice. This means that these practices are averaging collections of at least $83,333 per month. That’s about 5150 practices in the world which include:
If you own a million dollar chiropractic practice it is clear that you have done a lot of things right to grow to a level that 95% of your colleagues have not been able to reach.
Based on our surveys top chiropractic practices have many things in common including:
The other aspect we have found when it comes to top chiropractic practices is that they are not satisfied. They are so driven by their practice mission that they want to reach even more people in their community who are sick and suffering.
They also understand that if you are not growing you are dying. So a commitment to growth is key to your practice momentum continuing to build.
If your practice is collecting more than $1 million per year your next goal should be to become a 2 million-dollar practice.
This is an even more exclusive group.
If you own a two-million-dollar practice your goal should be to become a three-million-dollar practice.
This is the pinnacle of chiropractic practices.
Less than 1% of all chiropractic practices reach this level.
One of the reasons why that happens is because once someone reaches the million-dollar practice level they tend to take their foot off the gas.
They are making lots of money and helping lots of people so they become complacent.
But if you have been able to build a million dollar chiropractic practice you have created an incredible system that should be serving even more people in your community.
You owe it to your community to continue to push forward to develop your business so that more sick and suffering people in your community can find hope and healing.
Over the past 20 years, I have been studying top chiropractic practices. In fact, I even wrote a book looking at the success secrets of the world's top upper cervical doctors called Upper Cervical Practice Mastery.
The greatest way to connect with sick and suffering people in your community today is directly through their smartphones.
We have developed a strategy that is exclusively for million dollar chiropractic practices that can add an additional 30 new patient opportunities to your practice.
If you are interested in learning more about this exclusive program give us a call at 1-800-217-0584 right now.
At Hope and Healing Solutions we are all about bringing hope and healing to sick and suffering people. We would love to partner with a practice like yours with this exclusive million-dollar practice marketing program.
Blogging is STILL an important part of online marketing. 7 years ago when I started this digital marketing agency I was talking about the importance of blogging and that is still the case. In fact, based on recent research, 68% of marketers find blogging more effective than they did 2 years ago. However, as with all aspects of digital marketing, blogging has changed over the years so here is the most up-to-date information for 2020.
Blog posts help to improve your website, your search results, give you content for your social media posts, newsletters, and more. Creating original content for your website is a crucial part of what we do at Hope and Healing Solutions and what you should be doing if you are a do-it-yourselfer.
The first step in a successful health and wellness online marketing campaign is choosing your strategy and keywords. Next, you need to choose what to write a blog post about. But after you write a blog post the next step is to optimize it for Google and other search engines. You want to primarily write for people, not search engines but you also want to make it as easy as possible for Google to find the blog without keyword stuffing or other black hat search engine optimization tactics.
So here’s a checklist to follow for health and wellness blogs:
There are many other steps you can take in writing blog posts but these steps are the most important.
Quarterly contests can be an effective way to consistently improve your health and wellness marketing strategy for your business.
The goal of a quarterly contest is to provide a fun way to engage your customers and team around the acquisition of key pieces of social proof.
As I said in a previous blog post, social proof is the psychology that says if somebody else is using a product or service and getting results I will get results also.
There are several types of social proof that are crucial for a health and wellness business they include:
This type of social proof will dramatically improve the amount of business you receive online but will also improve your conversion of referrals.
When someone is considering your business because a friend or family member has recommended you one of the first things they do in today’s digital world is Google you (or look you up on Amazon if you have a physical product). This is when your online reputation becomes crucial. If you have positive social proof it is going to dramatically increase the likelihood of converting that referral to a paying customer.
So a quarterly contest is a great way to both increase your clients or customers now and later by increasing your social proof.
Here’s how to do it.
The first step is to make up your mind to do it and discuss it with your team in order to get them excited about how much fun it’s going to be.
The energy that you and your team bring to this contest will determine whether or not it is successful.
You want to have several weeks to brainstorm and plan for the launch of the contest.
Some of the specific aspects of the contest to brainstorm with your team include:
One of the really fun parts of doing a quarterly contest is having a grand prize or a grand prize and several other smaller prizes for the winners of the contest. If your contest has a theme you can try to unite your prizes with your theme or you can just give away some big-ticket items that you believe your clients or customers would be excited to win.
Here are some ideas:
Whether you choose just one grand prize or a grand prize with a few smaller prizes the key is choosing prizes that your patients would be excited about and you and your team will know that better than anyone else.
Along with raffle prizes you may also want to have some giveaways along the way during the contest. These can help keep people engaged for the full three months you are running the contest. This could be a weekly giveaway for a free massage or free appointment or bottle of supplements or whatever. The key again is to give something that is exciting to your clients or customers. You would frequently give this to the client or customer who accumulated the most raffle tickets or entries that week.
A raffle is usually the best format for this type of quarterly contest. In order to do the raffle you just need some raffle tickets and a large glass container to keep the raffle tickets in at your front desk in order to continue to remind people about the quarterly contest. You also will want to display your prizes in a prominent location in your office to keep the buzz going. You should assign a different amount of raffle tickets to different activities that patients would do during the quarter.
If you do not have a physical location and you can do a similar type of raffle using a digital format to accumulate entries into the contest.
To promote this event internally you will want to create some key pieces of promotional material including:
You want to make sure that everyone involved with your business knows that this contest is happening. So you and your team should be talking consistently about the contest with every client or customer on every visit to your physical location or website.
You should also have posters, counter signs, and flyers around the business talking about the contest and the ways to accumulate entries. You can also send out a mailing to your patients with a postcard describing the contest.
Although this is primarily an internal promotional event you can certainly promote it externally as well including putting up posters on local bulletin boards or talking about this during community events you are doing including talks, screenings etc.
Digital promotion can be very effective for a quarterly contest. You want to focus your emails on prizes. Giveaway prizes, grand prizes, etc. You can send out a series of email blasts about once every other week for the first six weeks and then once a week for the second five weeks and then three email blasts in the last week to get as many entries as possible and during that last week before the big grand prize is given away. You would want to do a similar type of posting schedule to Facebook utilizing a flyer type picture that you can consistently post promoting the event on Facebook and other social networks such as Instagram, Pinterest etc.
If you do a consistent monthly email newsletter as we recommend you would also want to promote the contest within your newsletter every month during the quarter.
Some health and wellness businesses like to have a theme for each quarter and have their contest correspond with their theme.
For instance, some themes that I know have then done successfully include:
If you choose to do a theme then you can have all of your giveaways and prizes focused around that particular theme and you can also have events that are scheduled throughout the quarter related to that theme including in-office classes, walks, or other applicable events related to specific conditions such as having your team and patients participate in a Memory Walk for Alzheimer’s, etc.
The last and most important aspect of doing a fantastic quarterly contest is to have different members of your team take ownership of different aspects of the contest. Once you have brainstormed and laid out a plan for the contest each member of your team should have different responsibilities in order to execute the plan.
Some offices will do quarterly contests every quarter. Others will only do this once a year. But if you have never done a quarterly contest I highly recommend you plan and execute one to see how your business responds as it may be a game-changer for you when it comes to increasing your referrals and social proof which will have an impact on your business for years to come.
Whether you are an acupuncturist, a massage therapist, a naturopath, a functional medicine doctor, or another health and wellness specialist you need a stellar online reputation.
Online reputation is improved through the power of social proof. Social proof is the psychology that says if somebody else is using a product or service and getting results I will get results also.
We see social proof all around us all the time. Every time that you have ever read an online review, heard a friend tell you about their experience with a product or service, or watched a video testimony social proof was at work.
It’s extremely effective and important for your health and wellness business.
As a health and wellness specialist, you offer a unique service to your community that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community.
But does your reputation online reflect the top professional that you are?
When a friend or family member tells someone to check you out and they Google your name do they see evidence of the standard of excellence you have in your office?
Having a positive online reputation that utilizes several social proof factors is extremely important in developing trust, credibility, and likability.
Here are a few examples of health and wellness businesses that are building a great online reputation and examples of those that are not.
Below is a client of ours who has made a commitment to her online reputation and when someone googles her name or her practice name you can see that they see an abundance of evidence that her practice is doing excellent work.
Her office has 140 reviews on Google. 39 reviews on Facebook and 9 reviews on yelp. You can also see based on the top listing that testimonials received on her website are prominently displayed in the search results.
This abundance of reviews is crucial for developing trust, credibility, and likability online.
Here is another professional who also is likely doing excellent work in their community but when you Google their name or their practice name you see this:
No reviews on their website, Google, etc. Their Google local listing is not optimized and does not even contain their business hours or website.
If someone was to find out about this Doctor from a friend or family member and Google her what they find is not going to increase their trust, credibility, and likability but instead, do exactly the opposite.
Facebook is another place where you have an opportunity to build a tremendous amount of trust, credibility, and likability. Positive social proof factors include videos, reviews, and whiteboard pictures.
Here are a few examples.
Doctor videos and video testimonials are tremendous ways to improve your online reputation. Here are some examples of of our clients Facebook video pages. You can see some of these videos have over 17,000 views. What a tremendous way to build trust, credibility, and likability.
Another great way to build social proof is by taking whiteboard success story pictures. Simply purchase a whiteboard and use it to write down client experiences and take a picture of them.
Here’s an example of one of our clients who has been utilizing this strategy effectively.
Another effective way to utilize Facebook is by building up your reviews and recommendations like this client of ours:
If you are not consistently investing in your online reputation than you are way behind the rest of the world. People are looking for social proof to make their decisions. This includes online reviews, video testimonials, and other ways to build trust, credibility, and likability.
If you would like to talk more about improving your online reputation give us a call at 1-800-217-0584.
You have unique and specialized ways to bring true health and wellness to those in your care. And getting results is key. Why would your marketing be any different? Knowing the answers to the top health and wellness marketing questions will help you get the most out of your marketing efforts. Here are some answers to the most commonly asked questions:
We live in a day and age when the majority of people are actively online, including your ideal patient. Facebook, Google, YouTube, Twitter, etc are all open doors to reach people who need your help. Basically, if your potential patients are online, you should be too.
Most people are going to check out your website prior to coming in to see you. Even those referred to your practice. Because of this, it's important to have a great looking website that represents you well. Also,from our research, about 70 percent of the health and wellness websites currently online are in need of revamping! A well-designed and engaging website that is specific to your niche will instantly differentiate you from the competition. Why not take advantage of that kind of opportunity?
When selecting someone for their physical health, most people will Google the office or practitioner's online reviews. If there are a low number of reviews (fewer than 20) or a low score (less than 4.5) the chances of them coming in to see you is substantially less. This is because your online reputation (i.e. Google, Facebook, Yelp, etc) actually goes beyond people's opinions.
Online reputation is a reflection of the trust and authority you have in the community.
More people look at Google reviews today than ever before! Also, did you know that your reviews will effect your SEO rankings as well? It's true, if you have a substantial and growing amount of 5 Star Google reviews your website will have a higher ranking for Google search results. So, online reputation is great to capture stories, build trust and authority, as well as help your SEO.
Any good marketing plan should be designed to fit YOU. First, define your goals. Second, define your budget. Third, identify your resources (you and your team). Lastly, determine if you should collaborate to come up with a plan or outsource some of your marketing. All that to say, the best marketing for you is the one that is congruent with who you are and what you do AND helps to hit your goals within your budget. If you'd like some assistance in designing your marketing plan, click here for a free resource.
Almost everyone would rather watch a short video than read an article. There's something about a video play button that makes people want to click on it. Given this dynamic, you're missing out if you don't have video on your website and social media. Also, since Google owns YouTube and most people use Google to search online, creating engaging and optimized videos will help your Google search rankings.
We recommend recording at least 2-3 videos/month. Don't feel like it has to be a super-professional production. You can use your smart phone, tripod, and a lapel mic for a short 90-120 second video. Keep it simple. Don't worry, you'll get more comfortable as time goes on. Also, consider delegating the video creation to someone on your team who may be better on camera. They may even be excited to do it!
No one wants to wait on results...just like your patients. Understandably, you want marketing results sooner than later. However, there are a number of variables that effect how long marketing takes to get you the sought after results. The key factors are: your marketing plan, your market, and your efforts.
A comprehensive health and wellness marketing plan that is designed specifically for you is a huge first step. Also, if your market is saturated it will take longer to get momentum versus a less competitive market. Lastly, your efforts are key. Remember the 3 C's: Commitment, Consistency, and Content (video and written). Based on these things, you'll see slower or faster results. Evert great marketing strategy will take you steps in the right direction.
For many health and wellness practices, budget can be tight so keeping overhead low is important. That being said, any marketing you do should have a solid ROI and more than pay for itself. Heck, even if your marketing efforts bring in a 2 to 1 return on investment, it's at least a win.
We recommend calculating your expected ROI as well as your breakeven point (how many new patients need to come in per month to pay for the marketing plan). Sure, some marketing can be a flop. However, a well-designed marketing plan that is congruent with who you are and what you do will take consistent steps in the right direction...bringing you the wins you're looking for.
Given all of the health and wellness marketing questions we've covered, maybe utilizing a marketing company would benefit you. You may not have the time, energy, or expertise that a professional marketing company possesses. At some point, allowing yourself to be able to focus on your patients is important for the growth of your business. We at Hope & Healing Solutions can help. If you would like to have a short conversation to see if there are any areas that make sense to explore further, give us a ring (800) 217-0584 or click here to set up a time. We're here to serve!