[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" type="legacy"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text]The world has been thrust into a very difficult place. Now more than ever, so many people are in need of hope and healing. These people are sick and suffering with conditions like vertigo, migraines, hormonal issues and more. And they have no idea that you exist...or that you can help! Helping sick and suffering people find hope and healing is what we do all day. every day and we've learned the most effective ways. So, here are the BEST ways to reach the right people who need you:


You can have the most wonderful website and online content, but if no one sees these things, they're useless. You're a health and wellness expert who positively changes lives, but do the people who need you even know you exist? Search Engine Optimization helps your website and your info get seen by the people searching for specific help. First, it's important to identify the most impactful keywords that will help you get on the map (literally).

The next step is to work on your on-site and off-site SEO so your site is seen by search engines as having authority in these areas. This way, there is a "bridge" that connects people who are sick and suffering to you and your practice. The end result is more traffic to your website and more new patients coming into your office.

Online Reputation

Most of the time, people will check your online reputation before they even set foot in your office. They're looking for social proof: "Can I trust them? Are people like me getting the help they need?" When they get a resounding answer of "YES" to these questions, they are far more likely to take action and make an appointment. Conversely, if you have weak or poor reviews, this can actually push potential patients away.

By the way, your online reputation isn't just impacting your organic reach, but also your referral conversion too! It very well could be that you don't have MORE referrals because your social proof is a disconnect for the potential patient when they look you up online. Online reputation has been consistently one of the best ways to reach the right people who need you.

Video Testimonials

Another way to capture and provide social proof to prospective patients is through video testimonials. I know, it can be a pain to get patients to commit to recording one and take the time to set up and record. However, there is great power in the story of a changed life! Think about it...let's say there's someone struggling with hormone imbalance or migraines and you see a video of someone explaining how your expert service helped. This will resonate 5 times better than you merely explaining your process or technique.

Also, video testimonials can be shared to your social media platforms or inserted into email campaigns. Quite the useful tool. Even if you could record 1-2 video testimonials a month, within just a few months you'll have a video library of changed lives!

Custom Health & Wellness Website

When it comes to the best ways to reach the right people who need you, your website is basically the hub for everything online. A custom health and wellness website that clearly shows who you are, what you do, and how to get help is a major step to convert website traffic into new patients. You have the freedom to pick and choose the message and content so people that find you online can connect with your message and take action.

The last thing you want is for a cheap looking or unsecured website turn potential patients away. Trust me, it happens all the time. People don't like feeling confused or feeling like your services are cheap because of how your website is (or isn't) set up.

Facebook Ads

Facebook ads continue to be one of the best ways to reach the right people who need you. With Facebook ads, you're able to get your content to be in front of your target market with a call-to-action that leads them to connect with you and your office. A good Facebook strategy with produce dozens of leads a month, giving you a system that produces consistent new patients and clients. Powerful. Another related point is that with your ads you can start capturing names and emails so you can follow up with the leads with email campaigns and direct contact.

Sick and Suffering People Need You

There are people in your area who need your help, but have no idea that you exist. You have the solutions to their problems but they don't know you can help! Building bridges that connect these people to you is crucial when you truly want to reach your community with the life-changing services you offer. If you'd like help in doing this, find out how. Give us a call or click here to book a time to chat.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

The Importance of Blogging for Your Health and Wellness Practice

Blogging is STILL an important part of online marketing. 7 years ago when I started this digital marketing agency I was talking about the importance of blogging and that is still the case. In fact, based on recent research, 68% of marketers find blogging more effective than they did 2 years ago. However, as with all aspects of digital marketing, blogging has changed over the years so here is the most up-to-date information for 2020.

Blog posts help to improve your website, your search results, give you content for your social media posts, newsletters, and more. Creating original content for your website is a crucial part of what we do at Hope and Healing Solutions and what you should be doing if you are a do-it-yourselfer.

Optimizing Health and Wellness Blogs

The first step in a successful health and wellness online marketing campaign is choosing your strategy and keywords. Next, you need to choose what to write a blog post about. But after you write a blog post the next step is to optimize it for Google and other search engines. You want to primarily write for people, not search engines but you also want to make it as easy as possible for Google to find the blog without keyword stuffing or other black hat search engine optimization tactics.

So here’s a checklist to follow for health and wellness blogs:

  1. Make Sure Your Keywords Appear in…
    • The blog title
    • URL
    • The meta-description
    • The first hundred words of your blog
    • At least one heading
  2. Optimize the Length of Your Article to 900 to 1200 Words and include keywords. As a general rule of thumb try to put your search terms in about 1 to 2% of your text. So in an article of 900 words, you should mention your keywords about 18 times.
  3. Use Associated Keywords. If you are writing about the relief of migraine headaches in Los Angeles then it would be appropriate to use other associated keywords like migraine headache relief, headache relief in Los Angeles, natural relief of migraines, and other associated keywords.
  4. Link to Previous Content. If you’ve written some other content on this subject matter make sure you link to it in this new blog post. You can also go back to your old blog posts and link them to this new blog post. Cross-linking is important to search engine optimization….just don’t go overboard.
  5. Alt Tags on Images. Google cannot read your images. So it is important to alt tag your images with your keywords.

There are many other steps you can take in writing blog posts but these steps are the most important.


Quarterly Contests

Quarterly contests can be an effective way to consistently improve your health and wellness marketing strategy for your business.

The goal of a quarterly contest is to provide a fun way to engage your customers and team around the acquisition of key pieces of social proof.

As I said in a previous blog post, social proof is the psychology that says if somebody else is using a product or service and getting results I will get results also.

quarterly contestsThere are several types of social proof that are crucial for a health and wellness business they include:

This type of social proof will dramatically improve the amount of business you receive online but will also improve your conversion of referrals.

When someone is considering your business because a friend or family member has recommended you one of the first things they do in today’s digital world is Google you (or look you up on Amazon if you have a physical product). This is when your online reputation becomes crucial. If you have positive social proof it is going to dramatically increase the likelihood of converting that referral to a paying customer.

So a quarterly contest is a great way to both increase your clients or customers now and later by increasing your social proof.

Here’s how to do it.

Creating a Quarterly Contest

The first step is to make up your mind to do it and discuss it with your team in order to get them excited about how much fun it’s going to be.

The energy that you and your team bring to this contest will determine whether or not it is successful.

You want to have several weeks to brainstorm and plan for the launch of the contest.

Some of the specific aspects of the contest to brainstorm with your team include:


One of the really fun parts of doing a quarterly contest is having a grand prize or a grand prize and several other smaller prizes for the winners of the contest. If your contest has a theme you can try to unite your prizes with your theme or you can just give away some big-ticket items that you believe your clients or customers would be excited to win.

Here are some ideas:

Whether you choose just one grand prize or a grand prize with a few smaller prizes the key is choosing prizes that your patients would be excited about and you and your team will know that better than anyone else.

Giveaways During Your Quarterly Contests

Along with raffle prizes you may also want to have some giveaways along the way during the contest. These can help keep people engaged for the full three months you are running the contest. This could be a weekly giveaway for a free massage or free appointment or bottle of supplements or whatever. The key again is to give something that is exciting to your clients or customers. You would frequently give this to the client or customer who accumulated the most raffle tickets or entries that week.

Raffle and Rewards

A raffle is usually the best format for this type of quarterly contest. In order to do the raffle you just need some raffle tickets and a large glass container to keep the raffle tickets in at your front desk in order to continue to remind people about the quarterly contest. You also will want to display your prizes in a prominent location in your office to keep the buzz going. You should assign a different amount of raffle tickets to different activities that patients would do during the quarter.

For instance:

If you do not have a physical location and you can do a similar type of raffle using a digital format to accumulate entries into the contest.

Internal Promotions

To promote this event internally you will want to create some key pieces of promotional material including:

You want to make sure that everyone involved with your business knows that this contest is happening. So you and your team should be talking consistently about the contest with every client or customer on every visit to your physical location or website.

You should also have posters, counter signs, and flyers around the business talking about the contest and the ways to accumulate entries. You can also send out a mailing to your patients with a postcard describing the contest.

External Promotions

Although this is primarily an internal promotional event you can certainly promote it externally as well including putting up posters on local bulletin boards or talking about this during community events you are doing including talks, screenings etc.

Digital Promotions

Digital promotion can be very effective for a quarterly contest. You want to focus your emails on prizes. Giveaway prizes, grand prizes, etc. You can send out a series of email blasts about once every other week for the first six weeks and then once a week for the second five weeks and then three email blasts in the last week to get as many entries as possible and during that last week before the big grand prize is given away. You would want to do a similar type of posting schedule to Facebook utilizing a flyer type picture that you can consistently post promoting the event on Facebook and other social networks such as Instagram, Pinterest etc.

If you do a consistent monthly email newsletter as we recommend you would also want to promote the contest within your newsletter every month during the quarter.


Some health and wellness businesses like to have a theme for each quarter and have their contest correspond with their theme.

For instance, some themes that I know have then done successfully include:

If you choose to do a theme then you can have all of your giveaways and prizes focused around that particular theme and you can also have events that are scheduled throughout the quarter related to that theme including in-office classes, walks, or other applicable events related to specific conditions such as having your team and patients participate in a Memory Walk for Alzheimer’s, etc.

Quarterly Contests: Who Is Responsible for What

The last and most important aspect of doing a fantastic quarterly contest is to have different members of your team take ownership of different aspects of the contest. Once you have brainstormed and laid out a plan for the contest each member of your team should have different responsibilities in order to execute the plan.

Some offices will do quarterly contests every quarter. Others will only do this once a year. But if you have never done a quarterly contest I highly recommend you plan and execute one to see how your business responds as it may be a game-changer for you when it comes to increasing your referrals and social proof which will have an impact on your business for years to come.

Whether you are an acupuncturist, a massage therapist, a naturopath, a functional medicine doctor, or another health and wellness specialist you need a stellar online reputation.

Online reputation is improved through the power of social proof. Social proof is the psychology that says if somebody else is using a product or service and getting results I will get results also.

We see social proof all around us all the time. Every time that you have ever read an online review, heard a friend tell you about their experience with a product or service, or watched a video testimony social proof was at work.

It’s extremely effective and important for your health and wellness business.

Online Reputation

As a health and wellness specialist, you offer a unique service to your community that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community.

But does your reputation online reflect the top professional that you are?

When a friend or family member tells someone to check you out and they Google your name do they see evidence of the standard of excellence you have in your office?

Having a positive online reputation that utilizes several social proof factors is extremely important in developing trust, credibility, and likability.

Here are a few examples of health and wellness businesses that are building a great online reputation and examples of those that are not.


Below is a client of ours who has made a commitment to her online reputation and when someone googles her name or her practice name you can see that they see an abundance of evidence that her practice is doing excellent work.

online reputation

Her office has 140 reviews on Google. 39 reviews on Facebook and 9 reviews on yelp. You can also see based on the top listing that testimonials received on her website are prominently displayed in the search results.

This abundance of reviews is crucial for developing trust, credibility, and likability online.

Here is another professional who also is likely doing excellent work in their community but when you Google their name or their practice name you see this:

social proof

No reviews on their website, Google, etc. Their Google local listing is not optimized and does not even contain their business hours or website.

If someone was to find out about this Doctor from a friend or family member and Google her what they find is not going to increase their trust, credibility, and likability but instead, do exactly the opposite.


Facebook is another place where you have an opportunity to build a tremendous amount of trust, credibility, and likability. Positive social proof factors include videos, reviews, and whiteboard pictures.

Here are a few examples.


Doctor videos and video testimonials are tremendous ways to improve your online reputation. Here are some examples of of our clients Facebook video pages. You can see some of these videos have over 17,000 views. What a tremendous way to build trust, credibility, and likability.

videos improve online reputation

videos create social proof


Another great way to build social proof is by taking whiteboard success story pictures. Simply purchase a whiteboard and use it to write down client experiences and take a picture of them.

Here’s an example of one of our clients who has been utilizing this strategy effectively.

whiteboard pictures improve social proof

Reviews and Recommendations

Another effective way to utilize Facebook is by building up your reviews and recommendations like this client of ours:

Facebook reviews and recommendations improve online reputation

If you are not consistently investing in your online reputation than you are way behind the rest of the world. People are looking for social proof to make their decisions. This includes online reviews, video testimonials, and other ways to build trust, credibility, and likability.

If you would like to talk more about improving your online reputation give us a call at 1-800-217-0584.



You have unique and specialized ways to bring true health and wellness to those in your care. And getting results is key. Why would your marketing be any different? Knowing the answers to the top health and wellness marketing questions will help you get the most out of your marketing efforts. Here are some answers to the most commonly asked questions:


Do I Need Online Marketing?

We live in a day and age when the majority of people are actively online, including your ideal patient. Facebook, Google, YouTube, Twitter, etc are all open doors to reach people who need your help. Basically, if your potential patients are online, you should be too.


Is a Website REALLY that Important?

Most people are going to check out your website prior to coming in to see you. Even those referred to your practice. Because of this, it's important to have a great looking website that represents you well. Also,from our research, about 70 percent of the health and wellness websites currently online are in need of revamping! A well-designed and engaging website that is specific to your niche will instantly differentiate you from the competition. Why not take advantage of that kind of opportunity?


Health and Welness Websites


How Important is Online Reputation?

When selecting someone for their physical health, most people will Google the office or practitioner's online reviews. If there are a low number of reviews (fewer than 20) or a low score (less than 4.5) the chances of them coming in to see you is substantially less. This is because your online reputation (i.e. Google, Facebook, Yelp, etc) actually goes beyond people's opinions.

Online reputation is a reflection of the trust and authority you have in the community.

More people look at Google reviews today than ever before! Also, did you know that your reviews will effect your SEO rankings as well? It's true, if you have a substantial and growing amount of 5 Star Google reviews your website will have a higher ranking for Google search results. So, online reputation is great to capture stories, build trust and authority, as well as help your SEO.


What is the Best Marketing to Implement?

Any good marketing plan should be designed to fit YOU. First, define your goals. Second, define your budget. Third, identify your resources (you and your team). Lastly, determine if you should collaborate to come up with a plan or outsource some of your marketing. All that to say, the best marketing for you is the one that is congruent with who you are and what you do AND helps to hit your goals within your budget. If you'd like some assistance in designing your marketing plan, click here for a free resource.


marketing plan


Should I Create Videos?

Almost everyone would rather watch a short video than read an article. There's something about a video play button that makes people want to click on it. Given this dynamic, you're missing out if you don't have video on your website and social media. Also, since Google owns YouTube and most people use Google to search online, creating engaging and optimized videos will help your Google search rankings.

We recommend recording at least 2-3 videos/month. Don't feel like it has to be a super-professional production. You can use your smart phone, tripod, and a lapel mic for a short 90-120 second video. Keep it simple. Don't worry, you'll get more comfortable as time goes on. Also, consider delegating the video creation to someone on your team who may be better on camera. They may even be excited to do it!


How Long Before I See Results?

No one wants to wait on results...just like your patients. Understandably, you want marketing results sooner than later. However, there are a number of variables that effect how long marketing takes to get you the sought after results. The key factors are: your marketing plan, your market, and your efforts.

A comprehensive health and wellness marketing plan that is designed specifically for you is a huge first step. Also, if your market is saturated it will take longer to get momentum versus a less competitive market. Lastly, your efforts are key. Remember the 3 C's: Commitment, Consistency, and Content (video and written). Based on these things, you'll see slower or faster results. Evert great marketing strategy will take you steps in the right direction.


Is a Marketing Company a Waste of Money?

For many health and wellness practices, budget can be tight so keeping overhead low is important. That being said, any marketing you do should have a solid ROI and more than pay for itself. Heck, even if your marketing efforts bring in a 2 to 1 return on investment, it's at least a win.

We recommend calculating your expected ROI as well as your breakeven point (how many new patients need to come in per month to pay for the marketing plan).  Sure, some marketing can be a flop. However, a well-designed marketing plan that is congruent with who you are and what you do will take consistent steps in the right direction...bringing you the wins you're looking for.


A Marketing Company May Be a Good Option

Given all of the health and wellness marketing questions we've covered, maybe utilizing a marketing company would benefit you. You may not have the time, energy, or expertise that a professional marketing company possesses. At some point, allowing yourself to be able to focus on your patients is important for the growth of your business. We at Hope & Healing Solutions can help. If you would like to have a short conversation to see if there are any areas that make sense to explore further, give us a ring (800) 217-0584 or click here to set up a time. We're here to serve!

Finding new patients remains the #1 need for health and wellness practitioners. Equally important is getting more of the RIGHT people to come and see you. These are typically people with chronic conditions who value your unique care and are motivated. So, it is very important that you use marketing that works well to achieve this main goal. We're going to walk you through how to find the best health and wellness marketing plan for YOU.


unique marketing plan


1st Step: Identify What Makes You Unique

Knowing how you, your team and your community is unique is the foundation for a targeted, successful marketing plan.

Once you find what makes you unique, you can incorporate this into everything you do, like a marketing plan.


2nd Step: Analyze Your Practice

Now that you know what makes you unique...it's time identify key tasks and any needs you have in your practice. Knowing the essential roles, strengths and weaknesses for you and your team will help you respond and equip yourself properly with the health and wellness marketing plan that's right for you.

Based on the key performance indicators and unique skills of you and your team, you can identify who can best handle any internal, external, or online marketing needs. Work this into your marketing plan in the next step.


marketing plan


3rd Step: Develop a Health & Wellness Marketing Plan

Since you've identified your uniqueness and analyzed your practice, now it's time to create a marketing plan that fits you.

Marketing plans are not a "1 size fits all" solution. Moreover, what works today for you, may not be what you need 6 months or a year from now. But, the good news is, there is always a plan that will work for you.

Having trouble on any of these steps? We can help! You can contact us here, or schedule a time to talk here, or give a call at (800) 217-0584.

We're here to help you help others!

We live in an ever-growing digital age. More and more people are utilizing the internet as a resource to find businesses, do research, connect and even find community. The need for a professional and dynamic website that conveys your message of hope and healing has never been greater. Your health and wellness website is your online hub to connect with current and new patients. Is your website keeping your patients away? Learn how to prevent your website from turning away patients!

“97% of consumers used the internet to find a local business” – Bright Local

All social media, video content, Facebook ads, Google ads, landing pages, etc. should all be connected to your website and should funnel people to your website. Because of this, it’s important your website is fantastic!

Not just okay.

Website functionality, mobile readiness, Google standards, design standards, and user experience standards continually change. Because of this it is crucial to keep up with the times if you want to be relevant online.

If your website has not been updated in the past 5 years it is overdue.

So, if you are looking to build a great health and wellness website, below are 6 keys things to keep in mind:


#1 Clarify Your Message to Reach the Right People

The very first thing that you should do is define your message. This message will be instrumental to connecting with your ideal patient (more on this in #6 below). What do you want to communicate to your potential patients about your office? This should include sharing:

Your website should have laser focus on your overall message so you can effectively reach the right people. This is a huge step to prevent your website from turning away patients.


#2 Your Website Must Be Secure

Website security is extremely important. Google will downgrade your website if it is not secure. This means that people who need your help won’t even be able to find you! Here are some absolute essentials when it comes to website security:

- Install an SSL Certificate

You can know if your website has an SSL certificate installed on it by looking at the upper left-hand corner and seeing if there is a lock next to your URL. If there’s no lock next to your URL (or it is a broken lock) you do not have an SSL certificate installed.

Another way to know is if you type in “https” instead of “http” when putting in your website URL. If your website does not load with “https” then you do not have an SSL certificate installed. You should be able to add this via your hosting provider.

- Keep Your Website Software Up-To-Date

Another extremely important part of website security is keeping your website software up to date. If you are utilizing the WordPress platform for your website (recommended) it’s important you keep your WordPress, website theme, and all installed plug-ins up to date. Website updates are constantly released to address new security vulnerabilities and improve functionality. Fail to update and your site will have issues causing people to click off your site. Or worse, the entire website goes down.

- Keep Your Website Backed up Every Day

Lastly, a very important security measure is to make sure that your website is backed up every day. If there is ever an issue with malware, your site gets hacked, or there is a software conflict your site can be restored quickly.

On a related note, all our websites come with an SSL certificate. Also, our website service plan includes a daily back up and installation of new software as needed.


#3 Above the Fold Essentials

80% of people don’t scroll on your website. So, it’s crucial you put the most important information at the very top of your website. This area is called “above the fold.” For example, here are some above the fold essentials we include in every website design:

If these essentials are not included at the top of your website a visitor is likely to be frustrated and leave the site quickly. Make it easy for people to find what they’re looking for and prevent your website from turning away patients!


#4 Search Engine Optimization (SEO)

If your gorgeously designed website isn’t set up properly, it won’t be discoverable by search engines. Basically, you must make sure your website is search engine optimized so Google and other search engines can find it. This is a big deal if you want to start reaching the RIGHT people. Ignoring search engine optimization will cause your site to essentially be non-existent. A big step for this is to define your ideal patient and set up your SEO or health and wellness digital marketing plan to help them discover you. We’ll discuss how to focus on your ideal patient below.


#5 Conversion Optimization

Along with optimizing your website for search engines, it’s also extremely important to optimize your website for conversion. The key steps you want visitors to take, must be clear. Your website should guide them to go from a visitor, to a lead, to a new patient. There are several ways to accomplish this like providing relevant lead magnets that engage a visitor who is not ready to become a new patient yet. Know your ideal patient and the types of resources that they want. Then set up your site to convert this traffic to new patients. They’ll thank you for it!


#6 Focus on Your Ideal Patient Profile

Lastly, it’s extremely important that your website and your entire online presence is focused on your ideal patient profile. When marketing is focused everyone it’s effectively focused on no one. Honing your marketing in on your ideal patient profile will make a tremendous difference in its effectiveness. The key to developing an ideal patient profile is to ask yourself a series of questions:

 - What is their demographic?

This is important for you to understand who your ideal patient is including their:

- What does a day in their life look like?

Begin by picturing who this ideal patient is and think about their daily life. Is it someone with migraine headaches, who wakes up every morning, not knowing if their day will start with a headache? Is it a frustrated and tired young mother who can’t find an answer to her baby’s colic? Beginning to picture that person’s daily life will really help you with the rest of the questions.

- What are their pain points?

You’re in business because you’re solving a problem for your target audience. How does that problem affect their day to day life? Go into detail and focus on the nuances that illustrate how that problem makes them feel.

- What do they value most, and what are their goals?

What is most important to your ideal patient? Think about their pain points to better understand their goals.

- Where do they go for information?

Where is your ideal patient? Are they online? And if so, where are they online?

- What experiences are your ideal patients looking for when investigating or utilizing your service?

Will your ideal patient think you are trustworthy? Will they picture you as credible and knowledgeable about their condition or problem?

- What are the most common objections to your service?

Answering common objections for your prospective ideal patients is a key part of building trust and credibility. What are the most common questions that patients have when they 1st come into your office?

Make sure you share this information with your entire team so that all of you are focused on your ideal patient. This focus is then applied to your website and then to any marketing you do.


Push the EASY button easy website design

The above 6 steps share how to prevent your website from turning away patients. If you or someone on your team has the expertise and time to do this…awesome! We hope this proves as a guide for you to get the results you're looking for. But, if the thought of doing any of this is confusing, daunting, or you just don’t have the time…we’re here for you. A quick call would be good to see how we can help you reach your ideal patient. It’s who we are and what we do! You can reach us as (800) 217-0584. Or you can visit our website.

Keep bringing hope and healing to sick and suffering people!


Marketing Budget

Marketing budget Frequently, when I talk to health and wellness practices, they do not have a marketing budget or marketing plan in place.

We frequently hear things like this:

Most natural health practices don’t have a health and wellness marketing director. So the marketing of the practice falls to the clinic director. Some practitioners are very skilled at marketing, but most struggle in this area, especially generating patients from external sources.

Word-of-mouth referrals and internal marketing promotions are excellent ways to maintain the size of your practice. But if you have the goal to increase the size of your natural practice you must be doing some external health and wellness marketing.

So whether you are a:

You need to have a marketing plan and a marketing budget.

Marketing Plan

The 1st step in determining what a proper budget would be for your natural practice when it comes to marketing is to sit down and create SMART goals:

  1. Specific
  2. Measurable
  3. Attainable
  4. Results-focused
  5. Time-dependent


The goal must be specific. You and your team must clearly know what you’re shooting for. The target must be well defined.


Along with being specific, a good goal must be measurable. You can’t just say “I want to grow my practice” but instead say “I want to grow my practice by 20%”. You must attach a metric to any good goal in order to know that you have hit it.


A goal must be somewhat realistic. It should stretch you and your team but it has to be something that is possible. If you’re currently collecting $5000 a month and your goal is to be collecting $200,000 a month by the end of the year, that is not attainable.

Results Focused

A good goal should also be focused on results that are important to your overall mission. Achieving a goal should move you closer to where you want to be personally and professionally.


Lastly, a good goal should be time-dependent. Using our example from earlier “I want to grow my practice by 20%”, when? In three months? By the end of the year? Every goal should have a time attached to it.

I would recommend having goals for patient visits, new patients, and collections, at least.

Next develop a month by month, week by week, and day by day marketing plan focused on achieving your goals.

Once you layout the marketing activities that you will be participating in both internally and externally, you can then begin to develop a budget to fund those activities.

Marketing Budget Percentage of Sales

A good rule of thumb, based on several sources is to spend 5% of your gross revenue on marketing activities if you want to maintain the size of your practice. So for instance, if you collect $30,000 per month you should be spending $1500 per month on marketing just to keep your practice at $30,000 per month.

If you’re looking to grow your practice, I would recommend spending between 7% and 15% of your gross revenues on marketing depending on your goals and how aggressively you want to pursue them.

So again for a $30,000 a month practice to grow your practice you should be spending at least $2100 per month. The more you spend on good marketing the faster your practice will grow. If you spend $4500 per month on marketing for a $30,000 a month practice and you are getting a solid return on investment that should help your practice grow quickly.

The most successful companies in the world are spending about 20% of their revenue on marketing. For a billion-dollar company, this can be hundreds of millions of dollars on marketing every year.

So the truth is if you want to grow your practice you need to spend some money on marketing.

What you want to look for is a good return on investment.

If your case fee is $2000 and you spend $1500 a month on a new marketing program and that gets you on average 5, well-educated prequalified patients per month, who all start care, then your $1500 investment just created $10,000 in additional revenue for your practice. That would be an excellent return on investment!

Marketing Budget Example

The important thing is to understand the steps necessary to achieve your goals.

For instance, let’s say you want to see 60 additional new patients this year. To see 60 additional new patients you will need to see five more new patients per month on average.

If you know that 3 out of every 4 new patients who come into your office start care with you. Then in order to see 60 additional new patients this year, you will need to attract 80 additional new patients into the practice.

So you will need to develop an external marketing plan to attract 6 to 7 additional new patients per month.

You believe you can attract a new patient in your practice for about $300. So you set your budget at $2000 per month to attract the additional 6 to 7 new patients that you want to see this year.

You can do this with any goal.

Figure out what it would be for the year then break it down into a month, a week, day, etc.

Marketing is a basic part of your business.

Establishing a marketing plan and a marketing budget is essential for any natural practice.

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