Homeopathic medicine has become one of America's go-to options when managing illnesses. Due to this trend, the latest reports project the homeopathic products' market to grow by about 15.6 percent in the next few years. Consequently, this has motivated thousands of professionals to step up their homeopathic practice marketing game.
As a homeopathic practitioner looking to establish one’s footing in the market, do you know what tactics to use? How can you take full advantage of the different homeopathic practice marketing tactics?
Learn everything you need to build your online community and achieve your mission to heal and provide hope with our quick and easy marketing guide for homeopaths.
Gone are the days when marketing a homeopathic practice only relied on traditional platforms like print ads or TV commercials. With the advent of technological innovations plus the strong preference of audiences to engage with brands online, homeopaths all over the country have started exploring and maximizing digital marketing tactics.
Here are some of the common examples of digital marketing strategies that you may find helpful in building your presence:
While these tactics may appear a bit daunting for the non-tech savvy, you can succeed in implementing them if you take the time to understand the basics.
You can start by devising your digital marketing plan. Here’s a quick list of tips you can follow:
Once you have a plan in place, you can proceed to learn how each platform applies to your business and how you can navigate your way through each platform.
Inevitably, the internet has become an essential component of everyone’s daily routine. In the USA, web users spend about 6 hours and 42 minutes searching online or browsing social media platforms every day. Some prefer using their mobile devices while others like surfing the net through their laptops or personal computers.
Due to this trend, digital marketing has become pivotal to the success of modern-day businesses. As a homeopath, implementing the right homeopathic practice marketing strategies can allow you to reap several benefits, including:
If you’re a complete novice in online marketing, check our list of proven tactics used by homeopaths to elevate their practices.
No matter the size, type, or niche of a business, a good-quality website can redefine one’s approach to engaging with the public. That’s because a website serves several purposes, such as:
If you don’t have a website for your practice yet, it’s time to plan on launching one. There’s plenty of platforms you can use to build your site. The only challenge you may meet when creating your website is dealing with the technicalities involved, such as avoiding website programming fails and creating a web layout that makes sense for your audience.
If you have designed your own website in the past and it’s not producing consistent revenue for you it’s time to have your website redesigned by a professional marketing company that specializes in working with health and wellness businesses to clarify the message, reach the right people, and build your business.
Work doesn’t stop after you launch your first website. That’s because you need to ensure that your website and its pages rank on search engine page results. Otherwise, no one but your team (and probably a small group of people who know your business) will come across the website you worked so hard to make.
To do that, you will need to implement website SEO or search engine optimization. Essentially, SEO involves using various tactics that help search engines index, crawl and rank your pages.
With over 547,000 websites launched each day, search engines like Google need to sort through a large bulk of information. This way, they can provide relevant results when someone searches for a term like “homeopathic practice near me” or “how can homeopathic medicine help with my lung problem.”
Here are some basic SEO techniques you can implement on your website to boost the likelihood of ranking for a search phrase:
Search engine optimization can be overwhelming and we highly recommend working with a company that specializes in SEO like us :-).
Millions of people actively use social media each day. They use it for entertainment, educational, and communication purposes. On top of that, about 21 percent of web users say that they tap into social media to follow their favorite brands.
If you’re not into social media marketing yet, you may be missing out on golden opportunities like:
While it may appear time-consuming, building an excellent social media presence can mean a lot to your practice’s success. Choose from different social media platforms, including Facebook, Instagram, and Twitter, depending on your audience demographic.
Video marketing has grown popular over the years thanks to its ability to deliver tidbits of information quickly and creatively. On top of that, about 56 percent of marketers believe that video marketing allows them to raise brand awareness.
For someone in the homeopathic medicine business, you also may find it extremely useful when marketing your products and practice.
Just be sure to create content that adheres to the FTC requirements for homeopathic medicine. Essentially, the FTC’s requirement ensures that companies and practitioners offering homeopathic products make marketing materials substantiated by scientific evidence (clinical trials, case studies, etc.).
So, as much as possible, you should steer clear from using exaggerated or non-verified claims and focus on providing clear explanations on how a product or homeopathic approach works.
Aside from the homeopathic practice marketing tactics above, you may also find it helpful to use paid ads like Google or Facebook Ads. Simply put, paid ads come in handy if you want to expand your current audience or tap into a market you haven’t reached yet. It also helps you deliver streamlined and highly focused content to people ready to purchase or make a call.
When running a paid ads campaign for your homeopathic business, remember the following tips:
Creating and implementing your homeopathic practice marketing plan can be complicated and overwhelming due to the technicalities and legalities involved. It can carve out a large chunk of your time that you may need in managing your business or helping your patients.
That’s why, if you’re looking for a practical and intelligent way to expand your audience and establish a robust online presence, it would be best to work with a team of marketing professionals.
Our team at Hope Healing and Solutions can work hand in hand with you to choose the most efficient homeopathic practice marketing tactics to use. We aim to lend you a hand in meeting your goals and delivering the best value to your potential and existing clients.
We use tried and tested methods and refer to pertinent market statistics to provide each client with a customized marketing plan. Our team also takes the time to get to know your brand, allowing you to have a unified style in approach and engaging with your online audience. More importantly, we make sure to stick to the FTC guidelines on advertising or marketing homeopathic practices and products.
Some of the online marketing services we offer for homeopathic medicine practitioners include website development and design, SEO, social media marketing, online reputation management, and online advertising.
Contact us today at HHS to learn how you can take your homeopathic practice to a whole new level with the HHS team!
[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" overlay_color="" video_preview_image="" border_color="" border_style="solid" padding_top="" padding_bottom="" padding_left="" padding_right="" type="legacy"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" background_color="" border_color="" border_style="solid" border_position="all" spacing="yes" background_image="" background_repeat="no-repeat" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" min_height="" hover_type="none" link="" border_sizes_top="" border_sizes_bottom="" border_sizes_left="" border_sizes_right="" first="true"][fusion_text]The world has been thrust into a very difficult place. Now more than ever, so many people are in need of hope and healing. These people are sick and suffering with conditions like vertigo, migraines, hormonal issues and more. And they have no idea that you exist...or that you can help! Helping sick and suffering people find hope and healing is what we do all day. every day and we've learned the most effective ways. So, here are the BEST ways to reach the right people who need you:
You can have the most wonderful website and online content, but if no one sees these things, they're useless. You're a health and wellness expert who positively changes lives, but do the people who need you even know you exist? Search Engine Optimization helps your website and your info get seen by the people searching for specific help. First, it's important to identify the most impactful keywords that will help you get on the map (literally).
The next step is to work on your on-site and off-site SEO so your site is seen by search engines as having authority in these areas. This way, there is a "bridge" that connects people who are sick and suffering to you and your practice. The end result is more traffic to your website and more new patients coming into your office.
Most of the time, people will check your online reputation before they even set foot in your office. They're looking for social proof: "Can I trust them? Are people like me getting the help they need?" When they get a resounding answer of "YES" to these questions, they are far more likely to take action and make an appointment. Conversely, if you have weak or poor reviews, this can actually push potential patients away.
By the way, your online reputation isn't just impacting your organic reach, but also your referral conversion too! It very well could be that you don't have MORE referrals because your social proof is a disconnect for the potential patient when they look you up online. Online reputation has been consistently one of the best ways to reach the right people who need you.
Another way to capture and provide social proof to prospective patients is through video testimonials. I know, it can be a pain to get patients to commit to recording one and take the time to set up and record. However, there is great power in the story of a changed life! Think about it...let's say there's someone struggling with hormone imbalance or migraines and you see a video of someone explaining how your expert service helped. This will resonate 5 times better than you merely explaining your process or technique.
Also, video testimonials can be shared to your social media platforms or inserted into email campaigns. Quite the useful tool. Even if you could record 1-2 video testimonials a month, within just a few months you'll have a video library of changed lives!
When it comes to the best ways to reach the right people who need you, your website is basically the hub for everything online. A custom health and wellness website that clearly shows who you are, what you do, and how to get help is a major step to convert website traffic into new patients. You have the freedom to pick and choose the message and content so people that find you online can connect with your message and take action.
The last thing you want is for a cheap looking or unsecured website turn potential patients away. Trust me, it happens all the time. People don't like feeling confused or feeling like your services are cheap because of how your website is (or isn't) set up.
Facebook ads continue to be one of the best ways to reach the right people who need you. With Facebook ads, you're able to get your content to be in front of your target market with a call-to-action that leads them to connect with you and your office. A good Facebook strategy with produce dozens of leads a month, giving you a system that produces consistent new patients and clients. Powerful. Another related point is that with your ads you can start capturing names and emails so you can follow up with the leads with email campaigns and direct contact.
There are people in your area who need your help, but have no idea that you exist. You have the solutions to their problems but they don't know you can help! Building bridges that connect these people to you is crucial when you truly want to reach your community with the life-changing services you offer. If you'd like help in doing this, find out how. Give us a call or click here to book a time to chat.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
Blogging is STILL an important part of online marketing. 7 years ago when I started this digital marketing agency I was talking about the importance of blogging and that is still the case. In fact, based on recent research, 68% of marketers find blogging more effective than they did 2 years ago. However, as with all aspects of digital marketing, blogging has changed over the years so here is the most up-to-date information for 2020.
Blog posts help to improve your website, your search results, give you content for your social media posts, newsletters, and more. Creating original content for your website is a crucial part of what we do at Hope and Healing Solutions and what you should be doing if you are a do-it-yourselfer.
The first step in a successful health and wellness online marketing campaign is choosing your strategy and keywords. Next, you need to choose what to write a blog post about. But after you write a blog post the next step is to optimize it for Google and other search engines. You want to primarily write for people, not search engines but you also want to make it as easy as possible for Google to find the blog without keyword stuffing or other black hat search engine optimization tactics.
So here’s a checklist to follow for health and wellness blogs:
There are many other steps you can take in writing blog posts but these steps are the most important.
Quarterly contests can be an effective way to consistently improve your health and wellness marketing strategy for your business.
The goal of a quarterly contest is to provide a fun way to engage your customers and team around the acquisition of key pieces of social proof.
As I said in a previous blog post, social proof is the psychology that says if somebody else is using a product or service and getting results I will get results also.
There are several types of social proof that are crucial for a health and wellness business they include:
This type of social proof will dramatically improve the amount of business you receive online but will also improve your conversion of referrals.
When someone is considering your business because a friend or family member has recommended you one of the first things they do in today’s digital world is Google you (or look you up on Amazon if you have a physical product). This is when your online reputation becomes crucial. If you have positive social proof it is going to dramatically increase the likelihood of converting that referral to a paying customer.
So a quarterly contest is a great way to both increase your clients or customers now and later by increasing your social proof.
Here’s how to do it.
The first step is to make up your mind to do it and discuss it with your team in order to get them excited about how much fun it’s going to be.
The energy that you and your team bring to this contest will determine whether or not it is successful.
You want to have several weeks to brainstorm and plan for the launch of the contest.
Some of the specific aspects of the contest to brainstorm with your team include:
One of the really fun parts of doing a quarterly contest is having a grand prize or a grand prize and several other smaller prizes for the winners of the contest. If your contest has a theme you can try to unite your prizes with your theme or you can just give away some big-ticket items that you believe your clients or customers would be excited to win.
Here are some ideas:
Whether you choose just one grand prize or a grand prize with a few smaller prizes the key is choosing prizes that your patients would be excited about and you and your team will know that better than anyone else.
Along with raffle prizes you may also want to have some giveaways along the way during the contest. These can help keep people engaged for the full three months you are running the contest. This could be a weekly giveaway for a free massage or free appointment or bottle of supplements or whatever. The key again is to give something that is exciting to your clients or customers. You would frequently give this to the client or customer who accumulated the most raffle tickets or entries that week.
A raffle is usually the best format for this type of quarterly contest. In order to do the raffle you just need some raffle tickets and a large glass container to keep the raffle tickets in at your front desk in order to continue to remind people about the quarterly contest. You also will want to display your prizes in a prominent location in your office to keep the buzz going. You should assign a different amount of raffle tickets to different activities that patients would do during the quarter.
For instance:
If you do not have a physical location and you can do a similar type of raffle using a digital format to accumulate entries into the contest.
To promote this event internally you will want to create some key pieces of promotional material including:
You want to make sure that everyone involved with your business knows that this contest is happening. So you and your team should be talking consistently about the contest with every client or customer on every visit to your physical location or website.
You should also have posters, counter signs, and flyers around the business talking about the contest and the ways to accumulate entries. You can also send out a mailing to your patients with a postcard describing the contest.
Although this is primarily an internal promotional event you can certainly promote it externally as well including putting up posters on local bulletin boards or talking about this during community events you are doing including talks, screenings etc.
Digital promotion can be very effective for a quarterly contest. You want to focus your emails on prizes. Giveaway prizes, grand prizes, etc. You can send out a series of email blasts about once every other week for the first six weeks and then once a week for the second five weeks and then three email blasts in the last week to get as many entries as possible and during that last week before the big grand prize is given away. You would want to do a similar type of posting schedule to Facebook utilizing a flyer type picture that you can consistently post promoting the event on Facebook and other social networks such as Instagram, Pinterest etc.
If you do a consistent monthly email newsletter as we recommend you would also want to promote the contest within your newsletter every month during the quarter.
Some health and wellness businesses like to have a theme for each quarter and have their contest correspond with their theme.
For instance, some themes that I know have then done successfully include:
If you choose to do a theme then you can have all of your giveaways and prizes focused around that particular theme and you can also have events that are scheduled throughout the quarter related to that theme including in-office classes, walks, or other applicable events related to specific conditions such as having your team and patients participate in a Memory Walk for Alzheimer’s, etc.
The last and most important aspect of doing a fantastic quarterly contest is to have different members of your team take ownership of different aspects of the contest. Once you have brainstormed and laid out a plan for the contest each member of your team should have different responsibilities in order to execute the plan.
Some offices will do quarterly contests every quarter. Others will only do this once a year. But if you have never done a quarterly contest I highly recommend you plan and execute one to see how your business responds as it may be a game-changer for you when it comes to increasing your referrals and social proof which will have an impact on your business for years to come.
Whether you are an acupuncturist, a massage therapist, a naturopath, a functional medicine doctor, or another health and wellness specialist you need a stellar online reputation.
Online reputation is improved through the power of social proof. Social proof is the psychology that says if somebody else is using a product or service and getting results I will get results also.
We see social proof all around us all the time. Every time that you have ever read an online review, heard a friend tell you about their experience with a product or service, or watched a video testimony social proof was at work.
It’s extremely effective and important for your health and wellness business.
As a health and wellness specialist, you offer a unique service to your community that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community.
But does your reputation online reflect the top professional that you are?
When a friend or family member tells someone to check you out and they Google your name do they see evidence of the standard of excellence you have in your office?
Having a positive online reputation that utilizes several social proof factors is extremely important in developing trust, credibility, and likability.
Here are a few examples of health and wellness businesses that are building a great online reputation and examples of those that are not.
Below is a client of ours who has made a commitment to her online reputation and when someone googles her name or her practice name you can see that they see an abundance of evidence that her practice is doing excellent work.
Her office has 140 reviews on Google. 39 reviews on Facebook and 9 reviews on yelp. You can also see based on the top listing that testimonials received on her website are prominently displayed in the search results.
This abundance of reviews is crucial for developing trust, credibility, and likability online.
Here is another professional who also is likely doing excellent work in their community but when you Google their name or their practice name you see this:
No reviews on their website, Google, etc. Their Google local listing is not optimized and does not even contain their business hours or website.
If someone was to find out about this Doctor from a friend or family member and Google her what they find is not going to increase their trust, credibility, and likability but instead, do exactly the opposite.
Facebook is another place where you have an opportunity to build a tremendous amount of trust, credibility, and likability. Positive social proof factors include videos, reviews, and whiteboard pictures.
Here are a few examples.
Doctor videos and video testimonials are tremendous ways to improve your online reputation. Here are some examples of of our clients Facebook video pages. You can see some of these videos have over 17,000 views. What a tremendous way to build trust, credibility, and likability.
Another great way to build social proof is by taking whiteboard success story pictures. Simply purchase a whiteboard and use it to write down client experiences and take a picture of them.
Here’s an example of one of our clients who has been utilizing this strategy effectively.
Another effective way to utilize Facebook is by building up your reviews and recommendations like this client of ours:
If you are not consistently investing in your online reputation than you are way behind the rest of the world. People are looking for social proof to make their decisions. This includes online reviews, video testimonials, and other ways to build trust, credibility, and likability.
If you would like to talk more about improving your online reputation give us a call at 1-800-217-0584.
You have unique and specialized ways to bring true health and wellness to those in your care. And getting results is key. Why would your marketing be any different? Knowing the answers to the top health and wellness marketing questions will help you get the most out of your marketing efforts. Here are some answers to the most commonly asked questions:
We live in a day and age when the majority of people are actively online, including your ideal patient. Facebook, Google, YouTube, Twitter, etc are all open doors to reach people who need your help. Basically, if your potential patients are online, you should be too.
Most people are going to check out your website prior to coming in to see you. Even those referred to your practice. Because of this, it's important to have a great looking website that represents you well. Also,from our research, about 70 percent of the health and wellness websites currently online are in need of revamping! A well-designed and engaging website that is specific to your niche will instantly differentiate you from the competition. Why not take advantage of that kind of opportunity?
When selecting someone for their physical health, most people will Google the office or practitioner's online reviews. If there are a low number of reviews (fewer than 20) or a low score (less than 4.5) the chances of them coming in to see you is substantially less. This is because your online reputation (i.e. Google, Facebook, Yelp, etc) actually goes beyond people's opinions.
Online reputation is a reflection of the trust and authority you have in the community.
More people look at Google reviews today than ever before! Also, did you know that your reviews will effect your SEO rankings as well? It's true, if you have a substantial and growing amount of 5 Star Google reviews your website will have a higher ranking for Google search results. So, online reputation is great to capture stories, build trust and authority, as well as help your SEO.
Any good marketing plan should be designed to fit YOU. First, define your goals. Second, define your budget. Third, identify your resources (you and your team). Lastly, determine if you should collaborate to come up with a plan or outsource some of your marketing. All that to say, the best marketing for you is the one that is congruent with who you are and what you do AND helps to hit your goals within your budget. If you'd like some assistance in designing your marketing plan, click here for a free resource.
Almost everyone would rather watch a short video than read an article. There's something about a video play button that makes people want to click on it. Given this dynamic, you're missing out if you don't have video on your website and social media. Also, since Google owns YouTube and most people use Google to search online, creating engaging and optimized videos will help your Google search rankings.
We recommend recording at least 2-3 videos/month. Don't feel like it has to be a super-professional production. You can use your smart phone, tripod, and a lapel mic for a short 90-120 second video. Keep it simple. Don't worry, you'll get more comfortable as time goes on. Also, consider delegating the video creation to someone on your team who may be better on camera. They may even be excited to do it!
No one wants to wait on results...just like your patients. Understandably, you want marketing results sooner than later. However, there are a number of variables that effect how long marketing takes to get you the sought after results. The key factors are: your marketing plan, your market, and your efforts.
A comprehensive health and wellness marketing plan that is designed specifically for you is a huge first step. Also, if your market is saturated it will take longer to get momentum versus a less competitive market. Lastly, your efforts are key. Remember the 3 C's: Commitment, Consistency, and Content (video and written). Based on these things, you'll see slower or faster results. Evert great marketing strategy will take you steps in the right direction.
For many health and wellness practices, budget can be tight so keeping overhead low is important. That being said, any marketing you do should have a solid ROI and more than pay for itself. Heck, even if your marketing efforts bring in a 2 to 1 return on investment, it's at least a win.
We recommend calculating your expected ROI as well as your breakeven point (how many new patients need to come in per month to pay for the marketing plan). Sure, some marketing can be a flop. However, a well-designed marketing plan that is congruent with who you are and what you do will take consistent steps in the right direction...bringing you the wins you're looking for.
Given all of the health and wellness marketing questions we've covered, maybe utilizing a marketing company would benefit you. You may not have the time, energy, or expertise that a professional marketing company possesses. At some point, allowing yourself to be able to focus on your patients is important for the growth of your business. We at Hope & Healing Solutions can help. If you would like to have a short conversation to see if there are any areas that make sense to explore further, give us a ring (800) 217-0584 or click here to set up a time. We're here to serve!
If you are a health and wellness practice such as a naturopath, acupuncturist, massage therapist, functional medicine doctor, chiropractor, homeopath, or another health professional you must have a marketing plan to be successful. The most successful health and wellness practices will combine 3 types of marketing in their plan:
These 3 types of marketing, when done effectively, will feed into each other and will give you a steady stream of high-quality new patients coming into your office throughout the year.
Overall, this type of marketing strategy will also help you retain the patients you have and reactivate inactive patients.
Online marketing when done effectively is both an internal marketing approach and an external marketing approach.
Implementing a comprehensive (and integrated) online marketing program can be very complicated and very time-consuming for you or your staff. For the cost of a part-time team member, we can help you implement a comprehensive and integrated online marketing program. To have a quick chat about your practice give us a call at 800-217-0584.
Once you have your online marketing figured out, next you'll want to brainstorm 2 internal events and 2 external events that you will be doing each month. Don't worry, they don't have to be these huge things that create a burden. Now let’s start with some internal events.
Internal marketing should all be focused on patient education and internal events in some way, shape, or form.
Patient education is the number one way that health professionals have been effectively generating new patients internally according to our practice surveys.
Regardless of your specialty, you'll want to make sure that you have an ongoing patient education process for your practice. Along with patient education, internal events are very important. One of our favorite internal events is a quarterly contest.
The first step is to make up your mind to do it and discuss it with your team in order to get them excited about how much fun it’s going to be.
The energy that you and your team bring to this contest will determine whether or not it is successful.
You want to have several weeks to brainstorm and plan for the launch of the contest.
Some of the specific aspects of the contest to brainstorm with your team include:
One of the really fun parts of doing a quarterly contest is having a grand prize or a grand prize and several other smaller prizes for the winners of the contest. If your contest has a theme you can try to unite your prizes with your theme or you can just give away some big-ticket items that you believe your patients would be excited to win.
Here are some ideas:
Whether you choose just one grand prize or a grand prize with a few smaller prizes the key is choosing prizes that your patients would be excited about and you and your team will know that better than anyone else.
Along with raffle prizes you may also want to have some giveaways along the way during the contest. These can help keep people engaged for the full three months you are running the contest. This could be a weekly giveaway for a free massage or free adjustments or a bottle of supplements or whatever. The key again is to give something that is exciting to your patients and fun. You would frequently give this to the patient who accumulated the most raffle tickets that week.
A raffle is usually the best format for this type of quarterly contest. In order to do the raffle you just need some raffle tickets and a large glass container to keep the raffle tickets in at your front desk in order to continue to remind people about the quarterly contest. You also will want to display your prizes in a prominent location in your office to keep the buzz going. You should assign a different amount of raffle tickets to different activities that patients would do during the quarter.
For instance:
To promote this event internally you will want to create some key pieces of promotional material including:
You want to make sure that everyone in your practice knows that this contest is happening. So you and your team should be talking consistently about the contest with every patient on every visit.
You should also have posters, counter and table signs and flyers around the practice talking about the contest and the ways to accumulate raffle tickets. You can also send out a mailing to your patients with a postcard describing the contest.
Although this is primarily an internal promotional event you can certainly promote it externally as well including putting up posters on local bulletin boards or talking about this during community events you are doing including talks, screenings, etc.
Digital promotion can be very effective for a quarterly contest. You can send out a series of email blasts about once every other week for the first six weeks and then once a week for the second five weeks and then three email blasts in the last week to get as many raffle tickets as possible and during that last week before the big grand prize is given away. You would want to do a similar type of posting schedule to Facebook utilizing a flyer type picture that you can consistently post promoting the event on Facebook and other social networks such as Instagram, Pinterest, etc.
If you do a consistent monthly email newsletter as we recommend you would also want to promote the contest within your newsletter every month during the quarter.
Some doctors like to have a theme for each quarter and have their contest correspond with their theme.
For instance, some themes that I know doctors have done successfully include:
If you choose to do a theme then you can have all of your giveaways and prizes focused around that particular theme and you can also have events that are scheduled throughout the quarter related to that theme. This can include in-office classes, walks, or other events related to specific conditions such as having your team and patients participate in a Memory Walk for Alzheimer’s, etc.
The last and most important aspect of doing a fantastic quarterly contest is to have different members of your team take ownership of different aspects of the contest. Once you have brainstormed and laid out a plan for the contest each member of your team should have different responsibilities in order to execute the plan.
Some offices will do quarterly contests every quarter. Others will only do this once a year. But if you have never done a quarterly contest I highly recommend you plan and execute one to see how your practice responds as it may be a game-changer for you and your practice when it comes to increasing your referrals and social proof which will have an impact on your practice for years to come.
Next, you'll want to decide what 2 external marketing outreach initiatives you will be implementing. One of the best external marketing outreaches I’ve seen over the past several years is what’s called the Ladies Night of Indulgence.
This outreach program is very effective at attracting more women into your practice. Women are the primary health care decision-makers for their families and it’s very important that you attract women into your practice consistently.
To learn how this program can work and see all the personalized items included, grab our Ladies Night of Indulgence execution plan.
If you decide to implement this external marketing outreach make sure you are thoroughly promoting this through your online marketing and email and social media formats along with your internal promotion. Failure to promote effectively could result in lesser results.
Another great external marketing outreach initiative to start is generating professional referrals from other health practitioners.
First, you should know we have a ton of great information about generating professional referrals on our upper cervical chiropractic blog and podcast.
Here are a couple of key resources:
Combining digital marketing, internal events and education, and external outreach is a powerful way to build a practice that can sustain challenges and thrive!
