Want to learn how to succeed in marketing for activity-based therapy centers? Check out our list of 10 expert tips in this blog post!

With the increasing number of spinal cord injury (SCI) cases in the country, more and more affected individuals continue to look for promising ways to regain mobility. As someone running an activity-based therapy center, you’d want to be in front of this audience. This way, you can impart them with your knowledge and possibly become part of their journey towards slowly reclaiming their strength and renewing their hope for recovery.

To do this, you’ll need to keep abreast of the techniques used in marketing for activity-based therapy centers. Join us in our discussion below to learn the critical elements needed to create a good marketing campaign for an activity-based therapy center.

1. Position your brand as a source of hope and healing

Branding is one the most crucial steps in marketing any business. It sets you apart from other clinics in the area and ensures that you communicate the right message to the right people. It also allows you to leave an impact on your patients. 

When you’re working on your branding, here are some things you should remember:

2. Get to know your competition and identify opportunities

Running a thorough competitor and market analysis is crucial in sustaining your clinic’s growth and progress. It provides you with a bird’s eye view of everything you need to work on.  It can help you figure out things such as:

3. Offer value to potential clients in need of help

There’s no better way of making a lasting mark on your client’s life than providing them incredible value even before they decide to join a program. It shows your genuine concern for their well-being and their recovery. 

People who have spinal cord injuries tend to experience a roller coaster of emotions. Reaching out to them and offering them heartfelt concern and great value can make a huge difference. You can do this by providing free resources on activity-based rehabilitation, hosting online events that tackle SCI, or going the extra mile every time a patient reaches out for help.

Instead of just seeing your clinic as another place where they can get help, it becomes their source of hope and motivation. Giving more than what your patients asked for can make a lot of difference in your marketing approach. 

4. Create a website that has everything a client might need

Building a website is one of the leading ways in marketing for activity-based therapy centers. It allows you to create an extension of your business online, an important step nowadays if you want to expand your reach outside of your local area. 

You can think of a website as a sales, marketing, lead generation, and customer support tool combined into one. If you have one that’s professionally built, you can use it for various purposes that can help you grow your online presence and increase web visits into scheduled appointments.

If you don’t have a website yet, you’re missing out on many opportunities, such as: 

5. Work on your website SEO

Work doesn’t stop after you successfully launch a website for your activity-based therapy center. You’ll need to put more effort into driving traffic into your pages. Otherwise, only a handful of people would know about your newly published site.

To start building traction, you’ll need to implement various search engine optimization tactics. By doing so, you can increase your chances of getting found online when a patient searches for information about activity-based therapy.

Here are some fundamental SEO tactics that you’ll need to implement:

6. Tap into social media and be where your patients are

Millions of patients and their loved ones are on social media. Some of them join groups geared towards finding relief from their condition. They actively join discussions, seek help and engage in various content related to health and spinal injury care. If your activity-based therapy center isn’t on social media yet, it’s high time for you to set up your channels. 

You can start with the most commonly used platforms – Facebook, Twitter, Instagram, and LinkedIn. Learn about the pros and cons of using each social media platform. You can maximize their potential for bringing in new patients to your clinic by following these essential tips:

7. Establish a good relationship with email marketing

Think your email letters will only end up in the spam folder? While one may quickly assume that email marketing is a complete waste of time, in truth, it can deliver substantial results for a business, most especially in the healthcare niche. 

The reason why it’s so effective in bringing in new clients is its very personal approach when engaging with the audience. It also enables you to deliver tailored messages to your clients or other people included in your email list.

When planning your email marketing campaign, you should take note of the following practices:

8. Reach more with paid advertisements

Paid advertisements through Google Ads or Facebook Ads come in quite handy in expanding your reach. It helps you get more eyeballs on critical content like a service promotion, a special event, or a new rehabilitation program. You can also use paid ads to drive traffic to selected pages on your site. 

When planning your paid ads strategy, note the tips below so you can take advantage of your ad spending:

9. Retarget old website visitors

Besides driving new visitors to your landing page or website, you can also use ads for retargeting old site visitors. This will help you remind previous web visitors to return to the pages they checked out.

Statistics report that 3 out of 4 people notices a retargeting ad, and remarketing ads on Facebook tend to have a 76 percent clickthrough rate. 

Keep in mind the best practices when retargeting old site visitors when creating your strategy:

10. Make sure you have a consistent NAP

Increasing clinic visits is no doubt one of the most important goals when marketing for activity-based therapy centers. It’s a great measure of your marketing strategies' effectiveness. Besides implementing the tips we’ve enumerated above, it will also help you significantly to ensure that your business listings that contain your Name, Address, and Phone number remain consistent anywhere on the web. 

Double-check on your Google My Business listing or other directory listings. You want to ensure that your patients have no trouble locating your clinic, regardless of the online directory they use. 

Marketing for Activity-based Therapy Centers – Leave it to Professionals

Launching a marketing campaign requires a lot of work. It can take up a lot of your time and require extra human resources. For the inexperienced, it may also appear daunting as you need to look at several factors such as your competition, target market, branding and many more.

Fortunately, you can leave all the planning and execution process with a specialized digital marketing team like Hope and Healing Solutions. Marketing for activity-based therapy centers has been one of our specialties as a company.

In fact, we currently work with I Am Able, an activity-based therapy center in Florida. With our marketing team's assistance, our client has touched the lives of many struggling patients who have had a spinal cord injury.

You can also become successful in amplifying your reach and helping more people with SCI. Guided by the latest marketing trends, our vast experience in the industry, and access to research and analysis tools, we can launch a marketing campaign that delivers results.

Get in touch with us today to discover our approach to marketing for activity-based therapy centers. We look forward to partnering with you in helping more patients in need!

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