The world has been thrust into a very difficult place. Now more than ever, so many people are in need of hope and healing. These people are sick and suffering with conditions like vertigo, migraines, hormonal issues and more. And they have no idea that you exist…or that you can help! Helping sick and suffering people find hope and healing is what we do all day. every day and we’ve learned the most effective ways. So, here are the BEST ways to reach the right people who need you:
You can have the most wonderful website and online content, but if no one sees these things, they’re useless. You’re a health and wellness expert who positively changes lives, but do the people who need you even know you exist? Search Engine Optimization helps your website and your info get seen by the people searching for specific help. First, it’s important to identify the most impactful keywords that will help you get on the map (literally).
The next step is to work on your on-site and off-site SEO so your site is seen by search engines as having authority in these areas. This way, there is a “bridge” that connects people who are sick and suffering to you and your practice. The end result is more traffic to your website and more new patients coming into your office.
Most of the time, people will check your online reputation before they even set foot in your office. They’re looking for social proof: “Can I trust them? Are people like me getting the help they need?” When they get a resounding answer of “YES” to these questions, they are far more likely to take action and make an appointment. Conversely, if you have weak or poor reviews, this can actually push potential patients away.
By the way, your online reputation isn’t just impacting your organic reach, but also your referral conversion too! It very well could be that you don’t have MORE referrals because your social proof is a disconnect for the potential patient when they look you up online. Online reputation has been consistently one of the best ways to reach the right people who need you.
Another way to capture and provide social proof to prospective patients is through video testimonials. I know, it can be a pain to get patients to commit to recording one and take the time to set up and record. However, there is great power in the story of a changed life! Think about it…let’s say there’s someone struggling with hormone imbalance or migraines and you see a video of someone explaining how your expert service helped. This will resonate 5 times better than you merely explaining your process or technique.
Also, video testimonials can be shared to your social media platforms or inserted into email campaigns. Quite the useful tool. Even if you could record 1-2 video testimonials a month, within just a few months you’ll have a video library of changed lives!
Custom Health & Wellness Website
When it comes to the best ways to reach the right people who need you, your website is basically the hub for everything online. A custom health and wellness website that clearly shows who you are, what you do, and how to get help is a major step to convert website traffic into new patients. You have the freedom to pick and choose the message and content so people that find you online can connect with your message and take action.
The last thing you want is for a cheap looking or unsecured website turn potential patients away. Trust me, it happens all the time. People don’t like feeling confused or feeling like your services are cheap because of how your website is (or isn’t) set up.
Facebook ads continue to be one of the best ways to reach the right people who need you. With Facebook ads, you’re able to get your content to be in front of your target market with a call-to-action that leads them to connect with you and your office. A good Facebook strategy with produce dozens of leads a month, giving you a system that produces consistent new patients and clients. Powerful. Another related point is that with your ads you can start capturing names and emails so you can follow up with the leads with email campaigns and direct contact.
Sick and Suffering People Need You
There are people in your area who need your help, but have no idea that you exist. You have the solutions to their problems but they don’t know you can help! Building bridges that connect these people to you is crucial when you truly want to reach your community with the life-changing services you offer. If you’d like help in doing this, find out how. Give us a call or click here to book a time to chat.